LOVR × POWER RECRUITMENT · MAY 2026

Your biggest power move yet.

A launch plan for Power Recruiter. The course product. Prepared for Maddi Carroll, May 2026.

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Maddi Carroll · Managing Director

People first.
Always.

Power Recruitment came to life after years of watching the industry get it wrong. Across hard services, construction, civil, infrastructure and property, Maddi hired more than fifty people through recruitment agencies and saw the same pattern. Overpromise. Underdeliver. Ghost.

Power Recruitment was built on the opposite. Cut the noise. Do the work properly. Set a timeframe and stick to it. Recruit with purpose. Build teams, not fill jobs.

In eighteen months that approach has placed talent across construction, civil infrastructure and project delivery for some of South East Queensland's most ambitious operators. The brand is built. The reputation is real. The next move is the product that turns the way Maddi recruits into something other people can learn.

Source: Power Recruitment website creative writing, canonical brand voice doc.

Where Power Recruiter Starts · May 2026

The brand is built.
The audience is not.

Here is what Power Recruit looks like the day the course launches. The honest baseline. Everything in this document moves from here.

Brand · @power_recruit

306followers across the business account

5 - 10xengagement on founder content vs role posts

1 - 2posts per week

12live roles, up to $160K+ super+car

The Course Product · Power Recruiter

$1,899course price

$499templates add-on

Thinkificplatform of choice

02.07.2026live and selling

Power Recruit at the business level has built a brand. Founder-led content already outperforms standard role posts by five to ten times. The new account that sells the course needs the same engine, built from day one for sales.

Source: audience analytics, pulled 17 May 2026. Full report on file.

The Talent Maddi Named

If they had a baby.
Her words.

Maddi gave us the talent stack in writing. Elle Ferguson. Natalie Dawson. Shelby Sapp. Leila Hormozi. Different angles, same idea. The founder IS the brand. The brand IS the product. The product sells.

The Stack, Dissected

@elleferguson ~700K · Personal brand · Lifestyle

Australian personal brand model. Sold a fashion business, kept the audience, pivoted to media and lifestyle products. The proof that an Australian woman can build a content empire from a niche start.

What to takeAesthetic discipline. Every post hits the same visual register. No off-brand drift.

@shelby.sapp ~140K · Sales · Door-knocker turned course

Solar door-knocker who turned her own playbook into a paid course. Builds in public. Posts the unglamorous reality of the work, not the highlight reel. Sells while she shows.

What to takeBuild-in-public cadence. Every recording shoot becomes content before it becomes a module.

@leilahormozi ~600K · Acquisition.com CEO · Operator content

Built Acquisition.com with Alex Hormozi. Content is operator-grade, not influencer-grade. Talks like the room is full of CEOs because most of it is. Authority through specificity.

What to takeSpecificity. Numbers. Frameworks named. Real examples. Zero vague.

Leila, Closer Up

Of the four, Leila is the closest match for what Power Recruiter needs to be. Course product. Operator audience. Specific frameworks. Direct sell.

Format

Talking-to-camera, single-take, hard cuts. No b-roll filler. Two cameras, one front, one side, edited between for visual rhythm.

Hook structure

First three seconds name a specific operator pain. "If you have ever had a recruiter ghost you mid-process, this is how that actually happens behind the scenes."

Authority signals

Numbers. Frameworks she names ("the four-week vetting clock"). Real-deal examples. Receipts.

Sales mechanism

Every long-form post ends with a soft offer. Link in bio is always the course. Nothing else competes for the click.

Cadence

Daily. Two to three pieces per day across feed, reel, story, with a single weekly long-form anchor.

Voice

Direct, unvarnished, operator. Not motivational. Not aspirational. Just specific.

Power Recruiter is a recruitment course written by a recruiter, not a coach. That is the unfair advantage. The voice is the work. The work is the proof. We build the engine around that.

Operator. Educator.

The Product · Power Recruiter

How Maddi recruits.
Taught.

Power Recruiter is the course version of the way Maddi runs Power Recruitment. Modules filmed on location. Templates that come from her actual workflow. Sold on Thinkific. Live and selling on the thirteenth of July.

Who Buys It

01 Solo Recruiters

Built their own desk, want a system. Currently winging it. Will pay for a proven structure.

02 New Starters

First or second year in agency or in-house recruitment. Sponsored by the manager who can see they need more than internal training.

03 Career Shifters

Out of HR, sales, or admin. Want into recruitment as a contractor or start-up. Need the playbook from someone who has done it.

04 Boutique Founders

Already running a small agency, want to scale without losing the relationship-first model. Will buy the templates separately.

What Sets It Apart

Recruiter, not coach

Most recruitment training is run by people who have not placed anyone in five years. Power Recruiter is current. Maddi is filling roles up to $160K+ this quarter. The course teaches what is working in market right now.

The templates

The $499 templates add-on is the moat. Briefing template, shortlist presentation script, candidate handover doc, post-placement check-in cadence. Buyers can implement Monday morning.

The Work We Run For You

End to end.
Modules. Marketing. Account. Ads.

No third parties. No subcontracting the social to someone else. LOVR runs the full launch.

A · The Course Production

Module Filming

Two-camera setup, front and side, edited between for rhythm
Three recording days across May and June
Studio plus on-location in the new office
Director, audio, two camera operators, on-set producer

OutputAll modules edited, filed, ready for Thinkific upload by 3 July.

Course Teaser Shoot

Dedicated shoot day for short-form teaser content
Clips edited from teasers + module B-roll
Hook-first, three-to-thirty-second format
Ready for daily posting across the launch window

OutputThree-month content bank from one shoot day.

B · Brand & Account

Power Recruiter Identity

Logo and brand manual sister to Power Recruitment. Same palette family. Different lockup. Different audience. Different voice. Built so it can stand on its own and so it can sit next to the main brand without conflict.

New Instagram Account

We set it up, we run it, you sign in once for verification. Profile build, link-in-bio for course funnel, bio copy, highlight covers, pinned posts, launch sequence. Cross-promotion to @power_recruit on a controlled cadence.

C · Launch & Activation

Lifestyle Shoot

Pre-launch six-look shoot for the new account. Working shots, lifestyle shots, founder-first stills. Ad creative is built from this same shoot. One shoot, two outputs.

Social Strategy & Posting

Three-month content plan with daily teasers from the module shoots. Captions, posting cadence, hashtag strategy, engagement loop with the audiences you reference. Posted by us. Approved by you.

D · Paid Acquisition

Ad Creatives, Monthly

New creative every month. Hook variants, format variants, audience-specific cuts. Built from the same shoot footage, so cost per asset stays low and consistency stays high.

Lookalike Targeting

Public follower lists from your reference talent build into a Custom Audience. Meta builds a 1% Lookalike. Your ads serve to people who already follow Leila, Elle, Shelby. Pre-warmed audience, lower cost per click.

E · The Database Asset

A lot of the people who should buy Power Recruiter already work at recruitment agencies you know. We aggregate that list. The handful of independent boutique agencies in your geography, the in-house recruiters at the construction companies on your client roster, the recruitment teams at the property developers you place into. Built once, refreshed quarterly, available for direct outreach campaigns.

Timeline · Maddi's Dates

Eight weeks.
Live and selling on the thirteenth.

The schedule below is yours. From your twelve May email. We work to it.

24 May

Recording Day One

First recording day. Two cameras, front and side. Modules covering brief and discovery, plus the opening course frame.

24 - 29 May

First Edit Return

LOVR edits and returns the first batch inside a week. Maddi reviews. Adjustments locked before recording day two so we are tighter, faster.

30 - 31 May

Recording Day Two

Search and vetting modules. Interview coordination and feedback structure. The work that happens before any candidate hits a client desk.

31 May - 12 June

Second Edit Return

Edited, filed, returned. Maddi reviews. We finalise structure for the third and final recording day.

6 - 7 June

Recording Day Three

Offer and negotiation, onboarding and beyond, the relationship work that is the Power Recruitment promise. Plus any module reshoots from the first two days.

Pre 6 July

Lifestyle Shoot

Six looks for the new Instagram account. Working, lifestyle, founder-first stills. Same shoot doubles as the ad creative bank.

3 July

All Modules Delivered

Every module edited, broken down, filed, ready for Maddi to upload to Thinkific. The course is functionally finished.

6 July

Account Live · Launch Posting Begins

New Instagram live. First teasers go up. Ad campaign launches into lookalike audiences. Launch EDM goes to the Power Recruit database.

13 July

Live & Selling

Course open on Thinkific. Sales tracking live. Daily content, daily ad spend, daily reporting. Power Recruiter is in market.

Investment

Line by line.
No padding.

Power Recruiter launch scope, line item by line item. Everything below is required for the 13 July live date.

No. Line Item Detail Investment

01 Brand Identity Power Recruiter sub-brand lockup, manual, asset pack. Sister to Power Recruitment. $400+ GST

02 Module Filming Two-day filming. Excludes camera hire, lighting, and audio. $2,500+ GST

03 Lifestyle Shoot Six-look pre-launch shoot for the new account. Working, lifestyle, founder-first stills. $1,500+ GST

04 Course Teaser Shoot Dedicated shoot day for short-form teaser content. Three-month content bank from one day. $1,500+ GST

05 Editing Module editing, teaser cuts, ad creative builds. Hourly basis across the engagement. $100/ hr + GST

06 Three-Month Social New account setup, daily posting, captions, engagement, cross-promotion to @power_recruit. $1,800+ GST

07 Recruiter Database Aggregated outreach list. Independent boutique agencies, in-house recruiters at PR client companies. $1,200+ GST

08 Monthly Ad Creative New creative every month. Hook variants, format variants, audience-specific cuts. Built from shoot footage. $1,200/ mo + GST

09 Landing Page For capturing leads. $2,400+ GST

Terms

Fees exclude GST. Ad spend is client-managed and sits outside the engagement fee. We advise on budget allocation. Initial instalment required prior to commencement. Editing hours invoiced monthly against actuals. Ad creative billed monthly.

What Is Not In Scope

Thinkific platform subscription. Stripe or Stripe-equivalent processing fees. Course module copywriting (Maddi writes, we record). Paid ad spend itself. Email service provider subscription. Customer support and community management once the course is live.

Bonus · The Power Recruiter Playbook

Your seven values.
Mapped to seven modules.

Reading your own brand voice doc back, your seven core values already are the course outline. Here is the structure if you want it. No charge. Yours to keep, edit, ignore.

01 People First, Always

The opening frame. Why most recruiters get this wrong. How to listen, understand and connect on a human level. The brief and discovery work that everything else flows from.

02 Partnership Driven

Working as an extension of the client business. Trust, transparency, shared success. The contract and the conversations that get you to true partner status.

03 Cultural Fit Is Critical

Skills are essential, values and culture alignment are non-negotiable. The vetting that goes beyond the resume. Reference checks, background, ID, the questions that surface fit.

04 Face to Face, the Right Way

Why real conversations beat phone screens. Showing up. Getting on site. Investing the time to understand the team and the vision.

05 Strategic by Nature

Thinking long term. Salary benchmarking, market insights, the strategic support clients did not know they were buying. How to scale beyond the placement.

06 All Industries, One Standard

Leading in civil and construction while delivering across every industry. The customisable process. Streamlining hiring stages, adding vetting layers, hands-on candidate experience.

07 Integrity in Action

Doing what you say you will do. The post-placement check-in cadence. Weekly, fortnightly, monthly, often forever. The promise that gets repeat business.

The module structure your buyers want is the brand voice you already have. The course writes itself when the frame is right.

Maddi,

The brand is built. The audience is the next move.

You already know how to recruit. The course makes that teachable. The launch makes it scalable. The platform turns it into a product that sells while you sleep.

Eight weeks of work. End to end. No third parties. No hand-off. LOVR runs the production, the brand, the new account, the social, the ads, the database. You record. You approve. You sell.

Live and selling on the thirteenth.

Pumped to do this with my sissy. Happy to walk through any of it whenever suits.

Kind regards,

Savannah Barber

Creative Director, LOVR Agency

savannah@lovr.agency · +61 475 925 316